Of perfumes and Magnetic Theory...

Going by the recent perfume ads, it's purely a modified version of the magnetic law - "Opposites attract".

They show that a woman is attracted by the strong, manly perfume used by men and vice versa. Why?

Because it's innate quality of humans. They expect the innate qualities of a gender when they see in person. A man, for example gets attracted with a faminine perfume used by a woman especially, when he sees other faminine qualities in that woman. The ad's portray this in a very subtle manner. Have you ever seen an ad which portrays a normal woman using the perfume? No. It's always the prettiest female model in the question. And same is the case with perfumes for men.

What's only highlighted in the ad is perfume's fragrance and the law of magnetism. And we forget to see the rest!